Hanes, America¡¯s leading basic apparel, underwear and sock brand is donating 225,000 pairs of
socks to organisations fighting homelessness across the United States in its ninth year of
sponsoring the Hanes National Sock Drive.
Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible
People and Covenant House, while increasing the local impact of the programme by engaging
directly with at least one agency in every state to distribute the apparel. Since the programme¡¯s
inception in 2009, Hanes has provided more than 2.5 million pairs of socks ¨C the most
requested item by relief agencies ¨C to help the homeless.
¡°Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to
those experiencing homelessness,¡° said Sidney Falken, chief branding officer, HanesBrands.
¡°Although we can¡¯t solve this chronic issue facing our country, we are committed to bringing a
little comfort to those who need it most.¡±
