Past collaborations
The brand St. Friday Socks was founded in 2015 by Sergey Tonkov and since then has
grown to include a number of collections addressing various needs of a modern consumer.
The brand has also worked with a number of other companies, being featured in over a
hundred of private label collections in the Autumn/Winter 2016-17 season, with partners such
as Saint-Tokyo, Disney, Jaguar, Henkel, Avito and Happy Gifts. In the Spring/Summer
2017 season, the company¡¯s socks complemented the runway collections of famous Russian
brands ¨C Viva Vox; Sorry, I’m not; Dasha Gauser; and Artem Krivda.
The brand also worked together with the State Tretyakov Gallery in Moscow, to develop a
limited-edition range of socks inspired by the works of Russian avant-gardists from the
collections of the gallery. The brand named the collection Supremus. It replicated the motives
of the picturesque and graphic works of Kazimir Malevich, Ivan Klyun, Ilya Chashnik, Mikhail
Larionov, and Lyubov Popova.
The company produces its socks from 80% combed cotton, in addition to using polyamide
and elastane, at its factory, and the socks feature an anatomic elastic band and reinforced
heels and toes for maximum wearer¡¯s comfort. The patterns, which make the brand¡¯s socks
stand out are knitted as part of the sock construction.
