Bright and dynamic collection
The design of the models is based on the most recognisable and loved works of the Pushkin
Museum. These include paintings like Are you jealous? by Paul Gauguin, Red Vineyards at
Arles, The Sea at Les Saintes-Maries-de-la-Mer, and Portrait of Doctor F¨¦lix Rey
by Vincent van Gogh, Jaguar Attacking a Horse by Henri Rousseau, as well as the sculptures
Discobolus by Myron, David by Michelangelo and the Egyptian sarcophagus Mahu.
“We follow the general world trends in museum merchandising. And we like that our Western
colleagues have enough irony and taste to make art accessible and tangible in everyday life.
This limited collection, created together with St. Friday Socks, is very bold, ironic and casual
at the same time,”commented Dinara Sharlapayeva, Head of Marketing and Advertising, The
Pushkin State Museum of Fine Arts.
Stylish souvenir
With the help of the staff of the Pushkin Museum, the brand selected the brightest and most
recognisable motifs that the company believes correspond to modern fashion trends. These
has to be broken down into separate elements in order to preserve the recognisable style of
the artist, and at the same time to correlate the details of the image with the requirements of
modern fashion and the technical capabilities of the factory production.
“A bright and dynamic collection in the casual style will be a good addition to a modern
wardrobe and an excellent souvenir from one of the most visited museums in Russia,”the
company reports. Each of the eight models of the joint collection is released in limited edition.
The collection is for sale in the gift shop and the online store of the Pushkin Museum, and in
the brand¡¯s online store.
