A Russian fashion socks brand St. Friday Socks has released a limited collection of sock designs
inspired by world-class masterpieces of art, in collaboration with The Pushkin State Museum of
Fine Arts, in Moscow.
The socks collection, which includes eight designs, features motifs that are based on the
paintings and sculptures from the permanent collection of the museum. With this new
collaboration, the company believes it can show that basic, everyday items like socks can also
be a part of the visual arts and inspire us every day.
“When I was a child, the museums fascinated me. And I was also bewitched by their souvenir
shops. Having grown older, I used to buy amusing and useful things in the most famous
museums in the world. Now, I’m glad that in the Pushkin Museum, known to all admirers of
impressionism and the 20th century art, you can buy a collection of St.Friday Socks ¨C a
souvenir that is at the same time practical, artistic and recognisable,” said Sergey Tonkov,
founder of St. Friday Socks.