“We’re taking this trend to a whole new level with our custom Merino socks. We enable you
to customise the style, colour and text message that’s knitted right into the back of your
socks. All the socks are 3D-knitted on demand which enables us to make each pair
individually and make it with a fully seamless, contoured toe for an extremely comfortable
fit. We love that they are odour resistant so that people will be able to wear the socks for
multiple days before washing. We love that with Merino, the socks will be breathable and
insulating so that the same sock can be worn in the summer and your feet will remain cool
and in the winter to keep to your feet warm.”
Eco-credentials of Merino wool
The Woolmark Company, recently partnered with Thursday Finest, and is assisting with
product development. They also joined forces to host an event for the design community in
New York that included a panel discussion moderated by Assistant Professor of Fashion
Design and Sustainability at Parsons School of Design, Dr Timo Risannen, with The
Woolmark Company Country Manager Michelle Lee and Veronika Harbick speaking about
the merits and eco-credentials of Merino wool.
“We brought our 3D-knitting machine and made custom socks on the spot. We’ve
discovered that there is a real disconnect between the products we purchase and the people
and the machines that make them. It’s really rewarding to bring this new retail experience to
life for people and create a deeper connection with the product they purchase,” commented
Ms Harbick.
“At Thursday Finest, we think holistically about a product’s journey – from development to
production to wear – and it’s been fantastic to meet new yarn suppliers through Woolmark and
to nerd out with The Woolmark Company team about the future of fashion, sustainability and
textiles.”
