In the last five years, football innovation has really come on leaps and bounds, with every
aspect of football technology being revisited to see what can be improved. The focused effort
of Trusox and Nike are at the very forefront.
There is no better example this evolution in the world of football technology than the Trusox,
which since they were released have opened players eyes to the unquestionable benefits of
improving the small margins in your game, which make a crucial impact. They have been
completely unique in doing what they do, until early this spring, when Nike joined the arms
race. We now take a closer look at what similarities and differences there are between the
products that look to achieve essentially the same thing.
Despite the brand being only a few years old Trusox have already built up a very loyal
following, both of regular footballers and professionals at the very highest level of the game.
Gareth Bale, Luis Suarez and Jamie Vardy are only a few of the players that swear by Trusox.
I myself have been using them for years now and there really can be no doubting the
effectiveness of them, because you instantly feel the loss of traction if you go back to wearing
regular football socks again.
Although they will probably never admit it, I think if you ask any Nike Football designer, they
would have to feel that when it comes to the performance value of football socks, they
initially missed that this was an area with so much potential. However, following the Trusox
revolution, they have thrown the full might of their innovation lab behind providing their
athletes with exactly this and the result is the new NikeGrip technology.
