Lululemon, a Canadian sports goods manufacturer, has announced it numbers for 2015 and meanwhile given a prediction for the next five business years.
According to the statistics, sales increased by 15 percent in 2015 to 2.1 billion dollars.
Under new CEO Laurent Potdevin, who camefrom Burton, diverse positions were re-occupied (especially at the executive level) and the segments for yoga, running, and workouts for men were expanded. The company reported at 24 percent in the last quarter of 2015.
Lululemon, which became famous in North America with yoga apparel and accessories, also introduced its growth agenda up to 2020.
According to the plan, the sales of goods for female is anticipated to grow to over 3 billion, while for male will reach one billion.
Lululemon put forward 4 key points to achieve this goal as follows: first, the segments for yoga,running, and workouts for men and women will be expanded further. Second, the store in the North American market will increase. Third, the digital system of Lululemon will be updated completely, so the e-commerce business accounts for 25% of total sales. At last, as the management said, there is still 20-25% space to develop in the international market.
Explain: The above information derived from ISPO NEWS.
