Traditional sport goods industry shows a trend of decline. However, with the rise of outdoor leisure sports, such as camping, hiking and etc, outdoor industry shows rising trend.
In spite of the high price, outdoor sport goods are sold well all the time. Chinese outdoor market survey shows that in 2013, the retail sales of outdoor goods is 15.38 billion Yuan, with year-on-year growth of 16.2 %. Among than, the largest demand is garment , sales accounted for more than half; Followed by the footwear, accounted for 24%, packsack accounted for 12%.
Most people are willing to pay for the interest. Outdoor sports like hiking, rock climbing has risen from professional field spread to daily life. The following is a survey about the demand, interest and cost of outdoor sports.
Demand:
21.4% net friends buy it because of the regularly exercising
57.1% net friends buy just a whim
14.3% net friends buy for families
Interest:
53.8% net friends buy give preference to the outdoors on the premise of enough time
46.1% net friends buy the cycle
38.5% net friends buy the hiking shoes
Cost:
30.8% net friends cost on the outdoor sports more than 800 Yuan this year
61.5% net friends have bought the outdoor goods since this year
78.6% net friends have a plan to buy outdoor goods
In the leisure environment, the market of outdoor equipment will become mature. More and more people will feel the nature. Let’s join it together!
